We need to stop advocating Helvetica as the best typeface.

Aasawari Kulkarni, an AICAD fellow at Milwaukee Institute of Art and Design, writes in TYPE01 magazine:

Helvetica in all its glory has more than served its life’s purpose and even if we in a combined capacity don’t use it for years to come, will not be lost or diminished. Then why not take a chance by making way for a little more expression where necessary. Peter Bilak says in his essay “We don’t need new fonts…”, that “there are typefaces which haven’t been made yet and which we need. Type that reacts to our present reality…